THE SEARS WISHBOOK
Every holiday season all the major department stores roll out their biggest catalog with seasonal discounts and must-have items. The Sears Wishbook was the top contender for the past few decades before Macy’s took over, and their throwback seasonal catalogs were phenomenal.
The sportswear section in particular, offering merchandise in sizes suitable for fans of all ages, is a great piece of sports apparel nostalgia. Take a look back at some great snippets from Sears Wishbooks of the 1970s.
If I had a time machine, I’d go back in time and order every single piece of sports merchandise Sears had to offer. Oh, the joys of Christmas.